The other day we were able to attend the !gnite Social Media Conference in Midland. There were some fantastic speakers and a very impressive turnout. I was able to scribble down some notes that may not make total sense to you, but you may find a nugget or two that you can use.
When fans aren’t enough: Developing a successful social media strategy to drive business growth by Paul Warren, ddm Marketing & Communications
Mostly covered tools to use, some interesting ones:
Social + Virtual Media Marketing for Small Business by Mark Johnson
Brian Solis – Engage (book)
“We are now part of the community we wish to inform.”
“Engage or die.”
“Uncover the voices that define and steer your markets.”
Clients think in a 3d world.
If they are comfortable writing, they will be a blogger. This is a powerful market.
Invite them to speak about what they do in your booth etc.
Keynote - Shannon Paul, Blue Cross Blue Shield of Michigan
When building your team:
Content Creators & Analytics Readers
One dynamite panel, two digital tactics: Search engine optimization (SEO) & paid ads (SEM)
Erik Granning, Doner
Brian Ambrozy, Delightful Experiences and Icrontic.com
Bobby Mercader, FurnitureCrate.com
Evelyn Chou, Electro-matic
Focus on creating a technically good website.
Get AdWords Certified for $50
Use long-tail keywords to lower CPC
Optimize for conversions.
SEO: The goal now is to increase the amount and quality of incoming keywords.
MAKE SURE YOUR LOCATION PROFILES ARE ACCURATE (foursquare, Google Places, Facebook and Bing)