Search Engine Optimization & Marketing (or SEO and SEM as the cool kids call it) is a great way for you to make your website more visible to those that are looking for it. Search engine optimization allows us to prepare your content so that it is ready to be consumed by the fancy robots that Google, Yahoo, and Bing send to your website. Doing this prevents the search engines from passing over your content, or worse, penalizing your content for being irrelevant.
Search Engine Marketing is when a person advertises their on a search engine. This works well because you can target your advertising to individuals already looking for your type of service. What’s really great is that you have the ability to measure everything and automatically respond when things are working a little bit differently than what you expected. You also have the ability to use the snoopy skills of the internet to target your ads based on demographic and geographic attributes.